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Global Communication: Theories, Stakeholders, and Trends, by Thomas L. McPhail
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Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.
- Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
- Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak
- Covers the global war on terrorism and the substantial US investment in Iraqi media
- Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
- Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media
- Sales Rank: #1019521 in Books
- Brand: Brand: Wiley-Blackwell
- Published on: 2010-03-08
- Original language: English
- Number of items: 1
- Dimensions: 9.70" h x .82" w x 6.80" l, 1.60 pounds
- Binding: Paperback
- 416 pages
- Used Book in Good Condition
Review
"College-level collections specializing in both business and global history will find the second edition of Thomas L. McPhail's Global Communicatons: Theories, Stakeholders, and Trends offers important, scholarly insights on the major trends and global network of international communications. Issues affecting media are updated for all new developments since 2002: from the newfound war on terrorism and Iraq war to Arabic media. From world multimedia organization issues to NWICO debates and broadcasting and news corporation challenges, Global Communication is a must for any student of worldwide communications." Midwest Book Review
“Thomas McPhail’s updated Global Communication is a must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community’s future.” George Barnett, SUNY-Buffalo
“An excellent introduction to the major institutional players in global media. McPhail shows how the far-flung operations of media and advertising conglomerates are increasingly shaping information and entertainment around the world.” Michael Curtin, University of Wisconsin
“This text can challenge the most adept savvy student. The text effectively fills the gaps and brings companion older texts on international communication up to date.”
L. Simone Byrd
Trinity University, Washington D.C.
"A must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community’s future." George Barnett, SUNY-Buffalo
Review
Praise for the second edition:
"Thomas L. McPhail's Global Communicatons offers important, scholarly insights on the major trends and global network of international communications. Issues affecting media are updated for all new developments since 2002: from the newfound war on terrorism and Iraq war to Arabic media. From world multimedia organization issues to NWICO debates and broadcasting and news corporation challenges, Global Communication is a must for any student of worldwide communications." Midwest Book Review
“Thomas McPhail’s updated Global Communication is a must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community’s future.” George Barnett, SUNY-Buffalo
“An excellent introduction to the major institutional players in global media. McPhail shows how the far-flung operations of media and advertising conglomerates are increasingly shaping information and entertainment around the world.” Michael Curtin, University of Wisconsin
From the Back Cover
Global Communication is the definitive text on multinational communication and media conglomerates and explores how global media, particularly CNN, the BBC, Euronews, and Al-Jazeera, influence audiences and policymakers alike. As the global economy expands, global communication moves in unison with it, and McPhail examines the significant interrelationship between the two. His thoroughly revised new edition identifies the major trends currently influencing global communication and media and examines structural issues using world system theory and electronic colonialism theory.
With four new chapters covering Asia and China, Europe, the Middle East, and public diplomacy, the third edition of this major text provides fresh insights into global communication and media and includes discussions of Google, social networking, blogging, and the issues framing the global war on terrorism.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Terrible
By msdc25
This is the worst textbook I've ever had to read. The concepts made sense, but then again how can you trust a book with numerous grammatical and spelling errors. I couldn't focus on reading the assigned text becuase I was too distracted fixing the errors in this book.
2 of 2 people found the following review helpful.
Not a good textbook for the class room.
By K.H.
This book may be an interesting read if you already know a bit about the subject. However, it is not a book that should be used in the classroom, especially not as a primary learning tool. While it seems that the author is very knowledgeable about some of the subjects, the way they are presented is disorganized and confusing. There is no way to clearly outline the information given, as it goes back and forth between subjects. The chapters have no single focus. Often subjects and theories are casually mentioned with no clear definition of what they truly entail until later in the book. As others have mentioned, the editing is off and the book is littered with run-on sentences. Even as a straight A student, who reads fairly often, I would have to re-read a single sentence 3 or 4 times and break it down before I could understand what it said. The content of the book is interesting, but I was constantly flipping between thinking, "That's really interesting," and "I have no clue what he is talking about." The author sometimes seems a bit bias and seems to contradict himself (as other reviews specifically point out.) He also mentions a lot of acronyms and will only spell them out once. If you are forced to use this book, I suggest making a list of acronyms as they pop up, because he will mention them again and you will be easily confused (unless you have a photographic memory, I guess). Unlike other textbooks, this has no outlined vocabulary or bold-faced concepts to help with learning. There are a few illustrations, but they often aren't presented until a few pages after you have struggled to figure out what the text was referring to. He does repeat himself often, which helps understanding of the concepts, but he won't always discuss the content in one place. It is very all over the place. It takes a lot of work to attempt to decipher and learn from this book. If you have a professor with great outlines, lectures and supplemental content, you may be okay. However, if you are using this book for an online class or a professor that doesn't elaborate, be prepared to do a lot of work just to organize and understand the content. Beware if you are a visual learner. This book is not for you.
Also, I am assuming that the one five-star review that is one here was written by the author or colleague, as it is in the same style of writing. It does offer a good example of how the book is written though o_O.
13 of 18 people found the following review helpful.
Poor editing and dated
By Rob 2037
I found "Global Communications" to be one of the most frustrating texts that I have read recently. The second edition looks as if it was put together in a hurry and by a poorly supervised research assistant. There are complete paragraphs which are now "orphaned" (for example, paragraph 1 on page 23) and internal inconsistencies within paragraphs (for example, on page 67 AOL has 6 million non-US subscribers and 9 million within a paragraph).
Even though the second edition was published in 2006, the data is already incorrect (although Chapter 1 was clearly written about six months later than any of the rest of the book). This datedness further diminishes the value of the book as the theoretical perspective is very flimsy. For example, "Thus, the concept of the United States of Europe (USE) is a valid concept". I expect a US centric view in a text written by an American, but uninformed political analysis is unforgivable.
I was surprised that Blackwell would publish such a poorly edited book. For me, it is best used to demonstrate why editing is important and that close supervision of research assistants is essential if you want your book to be used a text in other institutions.
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